I have had a lot of stimulating conversations as of late in regards to social media and image. Due to the Star Physique award I won for most Inspiring CrossFit Coach, I have been interviewed and asked a multitude of questions. The questions that resonate with me most have been about social media presence and my image in relation to Precision’s. My college football coach used to always say something to us that is one of the truest statements I have ever heard. He did not just say it to my class but to every class he coached. The words he spoke act as a reminder every day for my brother and me as we often bring it up to each other. The words were this: “It takes a lifetime to build a reputation… it takes 5 minutes to destroy it.” Let that sink in for a bit. Then think about the world we live in regarding social media. In the world of CrossFit, personal lives often mix with professional. In my world, they damn near clash on a regular basis. However, I do this on purpose. Let me explain.

When you look at my social media, you will often see athletes PR’ing, followed by pictures of my kids. I do this for three reasons. The first reason is because I love watching all those I work with improve. I enjoy what I do for a living. Seeing everyone PR and reach milestones seriously brings me a great deal of happiness. I have often been told how happy it makes people when I repost their accomplishments. It amazes me how something so simple can bring so much joy to a person. But it makes sense. Everyone deserves to be praised. Everyone I work with whose life I touch is deserving of my praise for their amazing work ethic. They should know how freaking proud of them I am. My sentiments are genuine. And I want them to know it. My second reason I know will not come as a shock to anyone. My family means everything to me. My children are the center of my world, of everything I do, every decision I make. Every coaching accomplishment I attain is because of the love I have for my family. I post pictures of my children to offer the world perspective… my perspective. Which brings me to my third reason. I post pictures and videos of my athlete’s finding success with my programming and coaching. I post pictures of my children to let everyone know that the driving force behind my career is my children. I do all I do to give my family the best life possible. The athletes I post on social media showcase my professional life. My children represent my personal life. When put together, it tells everyone who I am and what motivates me. I have to live more so in the public eye than I would like. So if I have to, I am going to do it my way. Who I am on social media is who I am… period. It is not smoke and mirrors. I am not offering those a false perspective of my reality. I am just being me. I let my actions as a coach, father, and husband speak for themselves. If people want to hate on that… fine. I am still going to be me and I am confident enough to know that those who hate only do so out of jealously and their own lack of self-esteem.

I am constantly working to build up a reputation that not only myself but my family can be proud of. It is a never-ending story. You can’t just stop one day and say, “Ok, I think I am done. That’s good enough.” It is a constant work in progress. The scariest thing to me is that one bad decision can delete all that I have worked so hard to build. Keeping my family in the picture keeps everything into perspective for me. I can fail as a coach a million times and it really means nothing. However, failing as a father… that’s not even an option. Social media is a part of the world we live in. Find your perspective, hold onto it, don’t let it define who you are, and be you.

Fitness – Strength – Community


400 M. Jog

10 High Knee Holds

10 Walking Flamingo’s

1o Toe Touches

10 Inch Worms

10 Lunges

10 Side Lunges (Each Side)


Hip Mobility


3 Rounds (At a walking pace)

10 Weighted Glute-Bridges

10 Assisted Glute-Ham Extensions

10 Weighted BB Roll Outs



For Time:

800 M. Run

100 Air Squats

8o Sit Ups

60 Push Ups

800 M. Run


Roll & Stretch


Recent Posts